Among all the social networks I stumbled across over the years, Instagram is by far my favorite when it comes to being creative.
Now, my experience teaches me that there are two types of people who use Instagram:
- those who share pictures without expecting any form of validation;
- those who share their content to get a feedback (likes, followers, comments).
Me, I’m (unfortunately?) part of the second category, which means that I’ve read every article ever written and watched every single video on YouTube I found on how to create a successful profile. The results? A little disappointing.
This is why I thought to share with you some of my tips on how to bring your Instagram profile to the next level. Today, I’m going to show you how to gain visibility in a smart way from the right people, aka your “niche”.
A niche is a category of people that share the same interest in a particular topic, like having a blog, loving books, working out.
There are many ways to get noticed on Instagram, but most of them don’t bring any long-term benefits. Instead of pursuing brief moments of fame that usually last for just one picture, you should focus on engaging only with the users that share your same interests. This way, your efforts will be put in the right direction and it is reasonable to expect that you’ll find a greater both short- and long-term engagement rate.